Bachelor of Arts – Journalism & Mass Communication (B.A. JMC)- 3 Years

Bachelor of Arts in Journalism & Mass Communication (B.A. JMC) is a 3-year undergraduate programme designed to develop professional skills in journalism, news reporting, editing, digital media, television, radio, advertising, public relations, photography, video production and media research. The programme combines theoretical knowledge with practical training, field reporting, media production, internships, research, digital technologies and entrepreneurship.

The programme combines the traditional foundations of journalism with contemporary areas such as:

• Print Journalism
• Electronic Journalism
• Digital Journalism
• Social Media
• News Reporting
• Editing
• Radio Broadcasting
• Television Production
• Video Production
• Advertising
• Public Relations
• Photography
• Film Studies
• Media Research
• Media Management
• Communication Technology
• Mobile Journalism
• Data Journalism
• Media Ethics
• Emerging Media Technologies

Students will learn throughclassroom teaching, newsroom simulations, practical assignments, field reporting, interviews, photography, audio-video production, group projects, internships and research activities

Regulatory note: The exact nomenclature, credits, subject combination, examination scheme and award of the B.A. degree should follow the regulations of the degree-awarding/affiliating university. NEP 2020 alignment by itself does not constitute degree recognition.

Programme Details

• Programme Name: Bachelor of Arts – Journalism & Mass Communication
• Abbreviation: B.A. JMC
• Duration: 3 Years
• Structure: 6 Semesters
• Level: Undergraduate Degree
• Eligibility: 10+2 or Equivalent
• Academic Approach: NEP 2020-oriented
• Learning Method: Theory + Practical + Project + Internship
• Major Area: Journalism & Mass Communication
• Key Domains: Print, TV, Radio, Digital Media, Advertising, PR, Film & Photography

Programme Objectives

The programme aims to:

1. Develop fundamental knowledge of journalism and mass communication.
2. Develop professional news-writing and reporting skills.
3. Train students in editing and media production.
4. Develop radio, television and digital broadcasting skills.
5. Provide practical knowledge of digital journalism and social media.
6. Develop photography and video-production competencies.
7. Introduce students to advertising and public relations.
8. Develop media research and analytical skills.
9. Develop knowledge of media law and professional ethics.
10. Promote critical thinking, creativity and responsible communication.
11. Develop entrepreneurial and freelance media skills.
12. Prepare students for careers in traditional and emerging media industries.