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The Bachelor of Business Administration (B.B.A.) is a three-year undergraduate programme designed to develop students' knowledge and practical competencies in management, business administration, accounting, finance, marketing, human resource management, entrepreneurship and digital business.
The programme is structured in the spirit of NEP 2020, emphasizing multidisciplinary learning, skill development, experiential education, internships, research orientation, entrepreneurship, digital literacy and holistic development. NEP 2020 specifically promotes flexible undergraduate curricula, multidisciplinary education, vocational/skill integration, internships with industry and opportunities for research and community engagement.
For IICSM, the final redit structure, major/minor combination, subject codes, examination pattern and degree-awarding authority should be aligned with the regulations of the university through which the B.B.A. degree is actually awarded.
UGC's undergraduate framework emphasizes a student-centric, flexible, multidisciplinary and choice-based approach, consistent with NEP 2020.
The B.B.A. programme aims to:
The programme may include:
Students understand the fundamental principles and functions of management.
Students use spreadsheets for statistical calculations and charts.
Possible options:
Students prepare a small business research project.
Business Idea Development Project
Students may undertake internship experience with:
NEP 2020 explicitly promotes internships with local businesses and industry to connect classroom learning with practical experience and improve employability. Education Government India
Students complete a supervised business research/project.
Who can apply for this course
UGC's undergraduate framework emphasizes a student-centric, flexible, multidisciplinary and choice-based approach, consistent with NEP 2020.
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